The Business of Success

The Motor Sport Business Forum is the must-attend event for motor sport’s global commercial community. It offers a unique opportunity to listen to new ideas, discuss sponsorship initiatives, debate current issues, network with industry professionals, and negotiate deals.

The two-day Forum incorporates a full conference schedule focusing on the business of Formula One and other major global championships. The wide-ranging programme covers every area of commercial activity in the sport from Sponsorship acquisition and exploitation to event planning and hospitality.

The next event takes place on 10-11 December 2008 at the Grimaldi Conference and Exhibition Centre in the Principality of Monaco. It is set to be another high-profile occasion, with Formula One team bosses, top motor sport executives and some of the biggest sponsors in the industry all in attendance.

Max Mosley	President, FIA
Mario Theissen	Motor Sport Director, BMW
Dr Vijay Mallya	Owner, Force India F1
Nick Fry	CEO, Honda Racing
Scott Garrett	Head of Marketing, WilliamsF1
Isabelle M. Conner	F1 Programme Director, ING
John Howett	Motor Sport President, Toyota
Jacques Raynaud	Vice Chairman, Eurosport

“I’m very glad there is a business forum for motor sport. It allows people to present their strategies, show the commercial benefits of sponsorship in motor sport and share ideas. Any Forum that focuses on getting sponsors is a great initiative.”
Vijay Mallya, Force India

“It is very noticeable over the three years I’ve been coming to the Forum just how much it has grown in every way. The number of exhibitors has grown immeasurably, the quality of the speakers has improved significantly, and the audience has grown too. The Forum’s importance is that it appears to be one of the few places where people can discuss all aspects of F1, the sports side and the business side, which are equally important.”
Nick Fry, CEO, Honda Racing

“The Forum has grown considerably over the last few years and has become an extremely useful and valid platform for discussion and debate about various issues not just in Formula One but in motor sport in general. I think the credibility of the Forum is well and truly established.”
Christian Horner, Team Principal, Red Bull Racing

“This is my third year attending this motor sport conference and I think it is getting better every year. As always we can continue to learn from F1 and the other levels of motor sport, so for me it’s always a valuable time to be here.”
Lin Jarvis, Managing Director, Yamaha MotoGP team