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STOP PRESS: Dates announced: 9-10 December 2009
The Business of Success
The Motor Sport Business Forum is the must-attend event for motor sport’s global commercial community. It offers a unique opportunity to listen to new ideas, discuss sponsorship initiatives, debate current issues, network with industry professionals, and negotiate deals.
The two-day Forum incorporates a full conference schedule focusing on the business of Formula One and other major global championships. The wide-ranging programme covers every area of commercial activity in the sport from Sponsorship acquisition and exploitation to event planning and hospitality.
The next event takes place on 10-11 December 2008 at the Grimaldi Conference and Exhibition Centre in the Principality of Monaco. It is set to be another high-profile occasion, with Formula One team bosses, top motor sport executives and some of the biggest sponsors in the industry all in attendance.
Video Content: You can see samples of the presentations on YouTube® or below. In order to subscribe and view the entire conference on demand courtesy of Eurosport, click here.
Max Mosley |
President, FIA |
Mario Theissen |
Motor Sport Director, BMW |
Dr Vijay Mallya |
Owner, Force India F1 |
Nick Fry |
CEO, Honda Racing |
Scott Garrett |
Head of Marketing, WilliamsF1 |
Isabelle M. Conner |
F1 Programme Director, ING |
John Howett |
Motor Sport President, Toyota |
Jacques Raynaud |
Vice Chairman, Eurosport |
Selected Quotes:
Speakers And Delegates:
Vijay Mallya, Team Owner, Force India F1: “I’m very glad there is a business forum for motor sport. It allows people to present their strategies, show the commercial benefits of sponsorship in motor sport and share ideas. Any Forum that focuses on getting sponsors is a great initiative.”
Christian Horner, Team Principal, Red Bull Racing: “The Forum has grown considerably over the last few years and has become an extremely useful and valid platform for discussion and debate about various issues not just in Formula One but in motor sport in general. I think the credibility of the Forum is well and truly established.”
Nick Fry, CEO, HondaF1: “It is very noticeable over the three years I’ve been coming to the Forum just how much it has grown in every way. The number of exhibitors has grown immeasurably, the quality of the speakers has improved significantly, and the audience has grown too. The Forum’s importance is that it appears to be one of the few places where people can discuss all aspects of motor sport, the sports side and the business side.”
Lin Jarvis, Managing Director, Yamaha MotoGP: “The Forum is getting better every year. I just wish some of my other colleagues from MotoGP would come to the Forum to put in a more representative show for our sport. As always we can continue to learn from F1 and the other levels of motor sport, so for me it’s always a valuable time to be here.”
Pat Symonds, Engineering Director, RenaultF1: “We’re all far too focused on the racing when we are at the track so it is good to meet people on an informal basis where the business can be the focus.”
Exhibitors:
Nadia Petrossi, F1 Corporate Sales Manager, Kangaroo TV: “It’s been an fantastic experience, with exposure to different areas within the industry. The venue is fantastic and the organiser’s service was excellent throughout.”
Annette Harris, Events Manager, Vectrix: “Its the best exhibition I’ve ever done. It has been very productive in terms of meeting all the right contacts and we’ll be back next year.”
Kim Ward, Director, Aspect Model-making & Displays: “I don’t want to tell people how good it is because I don’t want my competitors here. It has been astonishing and exceeded expectations by far.”


